In 1946 Hans Wilsdorf formally created Montres Tudor S.A. In fact, many of the watches retailed featured ‘double named’ dials (where both Tudor and the retailer’s name are painted on the dial). These watches enjoyed particular success in Australia, where they were retailed by Catanachs, the country’s oldest family run jewellery business. These early watches featured the distinctive ‘Long T’ logo and were very typical art deco in their styling.Īll these pieces housed Tudor marked movements and dials, but were housed in casings from various makers including the Rolex Watch Company (RWC) and Hadley. The name The Tudor was registered for Hans Wildorf in 1926 and the first Tudors started to appear in 1932, as rectangular and ‘cushion’ shaped watches. The Tudor Heritage releases have been an annual highlight at Baselworld since the Heritage Chronograph (based on the legendary Tudor ‘Homeplate’ Chronograph from 1971) was launched in 2010. As the backdrop to all of this is a rich history of which Tudor is rightly proud, celebrated through the hugely successful Heritage watches. Tudor is considered one of the most innovative of all modern wristwatch brands with new uses of materials (the all ceramic Black Shield) and interesting movement complications (the Heritage Advisor).
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